tmSocialScape™

The ever-expanding world of social media is a difficult sea to navigate for marketers. If you ignore it, the ‘wisdom of crowds’ will take your brand possibly to places you don’t want. Getting involved can be just as scary without a plan. But how do you get that plan without costly trial and error?

Enter tmSocialScape™. With this research-based service, you will obtain focused recommendations on how to effectively reach your target audience online. Our tmSocialScape™ will:

• Identify where your target audience is spending time online
• Determine your target audience’s online behavior
• Determine your target audience’s motivations, likes and dislikes and key influencers online
• Uncover what your competition is doing online to gain a competitive advantage

Benefits of tmSocialScape™

• Reduces uncertainty
• Targets appropriate audience with appropriate tactics
• Focuses resources
• Channels money to most effective areas
• Aligns all online efforts with offline efforts
• Fosters cross-agency communication
• Determines measurable success criteria
• Delivers the intended results

Research Tools Used

Our team uses a combination of research tools to create your social media blueprint. A few of the research tools used includes customized surveys with the target audience and syndicated research.

• Online surveys with target audience, leveraging our relationships with our registered
Ilumeter™ social communities
• Online focus groups with target audience
• Discussion board immersions
• Social media expert opinions and interviews
• Internet trade resources and syndicated research
• Traditional market research approaches: in-depth phone interviews

Want to learn more? Give us a call for a full presentation.

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