tmMailCast™, a member of our tmSuite™, is just one of the tools we use to provide us with the superior technological infrastructure to deliver the online marketing strategies.
The solution offers:
Advanced Database Management
- Data table management wizard (field names, response types, priority, etc.)
- Advanced filtering and search options
- Import and export wizards
- Customizable de-duplication checks against one or all fields
- Subscribe/unsubscribe management
- Direct access by e-mail recipients to manage their profiles and opt-in status
On-Demand Management of E-mail Units
- Order and access pre-paid blocks of e-mail units in advance
- Monitor usage per campaign
- Warning alerts when e-mail units are low or bank of e-mail units will not cover planned e-mail sends, etc.
- Library of customizable e-mail templates ranging from e-newsletters to holiday cards to press releases to product recalls, etc.
- Private library for personal e-mail templates
- Option to create or upload e-mail designs on the fly
- Advanced image library managed by user or user group
- Advanced visual editor that allows non-programmers to create professional HTML e-mail layouts through a MS-Word style wizard/icon bar
- Customization tools that upload personal information to mass e-mails from database
- Image upload and management
- Wizard-interface for simple management of anchors, links, personalization, etc.
- Auto-creation of HTML web page and with e-mail design and hosting for each campaign generated
- Preview and e-mail test functions
- Allows for creation of master and sub campaigns for better campaign management and reporting
- Real-time user-management
- Status management including 'draft', 'pending', 'waiting approval', 'in progress' and 'complete'.
- Management dashboard showing real-time summary of e-mail send in progress
Advanced Real-Time Reporting
- Open and click through rates (summary and detail)
- Hard and soft bounce-back reports and 're-send' feature
- Date/time stamp for every open and click through
- Summary and Detail reports that drill down to specific users
- Reply e-mail tracking and recording
API to 3rd Party Applications
- Option for XML feed or web services to connect user database or e-mail creation and sending from 3rd party system
- Option for customized interfaces for various industries including the hospitality industry (hotels, tourism, restaurants and more)
- Direct integration with Tri-Media's other tmSuite™ applications including content management system: tmLiveContent™, tmReservations™ and others for plug 'n play connectivity and marketing/communication efficiencies.
- Available with this product is the proprietary BetterContacts™, which communicates directly with e-mail database of users to keep database up-to-date and accurate.