If the dotcom bust taught us anything, it is that the Internet is not a stand-alone marketing or operational medium. Profitable and growing businesses today – across all industries – are those that successfully integrate offline and online marketing, operational and customer service initiatives.
Our closed-loop marketing practices, powered by the powerful tmSuite™ technologies, can deliver the response rates that will provide the greatest Return on Marketing Dollar Investment (ROMI). Here’s a summary:
Know Your Customers
As with most businesses, you probably have few customer data sources or data sources that are spread over various applications with little consolidation or single, intuitive view of your customers, their interests, what they want or expect from you, etc.
The Database Management tools we utilize provide us the opportunity to gather all your existing customer data sources into a single, customizable database which can provide drill-down, dashboard views of your customers. Further, we can append 3rd party data to augment the profile of your contact base that will enhance your communication and interactivity with them.
Segment Your Customers
It is not enough to simply have a database of customers. This is where most marketers fail to increase their ROMI. Single marketing messages to a large group is a very hit/miss practice – as evidenced by the typical response rates received through mass mail campaigns.
To elevate your business communications to the next level and increase its responsiveness, we help you to understand which customers are your highest opportunity, highest risk, most likely to refer, etc.
Talk Directly To Your Customer
Once your audiences are segmented into such categories, we can create specific messages that speak to those audiences directly – providing them with higher value communications and earning higher response rates.
These messages are planned in advance, with relational marketing tactics – meaning that responses generated are tracked, and initiate appropriately and increasingly, specific response messaging. In effect, we create a virtual ‘conversation’ with customers based on stated preferences, response patterns, etc.
Utilize Integrated Marketing Technologies
We utilize the tmSuite™ of Digital Marketing Technologies to power the online communication and marketing tactics that support, and combine with, our offline marketing practices to deliver cost-effective and proven solutions.
Our leading digital e-mail engine enables us to customize unique personal and targeted messages to individual or groups within your contact database, manage the messaging tactics (such as HTML presentations, direct response questionnaires, etc.), track the response rates.
Track and Benchmark Results
Delivering these integrated digital solutions is only the beginning. With the advance tracking offered, each campaign produces high-level and individual response results that provide both benchmarks for future campaigns as well as valuable insight into customer response patterns by demographics, etc., enabling our strategists to continually evolve your message and marketing so that each new campaign is more targeted and generates even greater results. Benchmarketing results ensure that we are held accountable to the promise of delivering higher and higher response rates with each campaign executed.