To grow and adapt, businesses must focus on the nature of their client relationships. The Internet has changed that dynamic. You are more empowered today and your firms communication strategy must be designed with this in mind.
How has your communication strategy changed? Web site development and management must focus on a combination of infrastructure, architecture and - increasingly more important today - content.
Your web site is the face-to-face interaction you have with your customer. It is not enough to have web site copy that is well written; it must ‘sell’ your business with Killer Content and adapt in real-time to customer and market trends.
Does your web site have killer content? Ask yourself: What was the last sale made by your web site? Does your site's copy focus on your business/product or the value of it to your customer in simple but effective terms? Does it talk more about you or your product than your customer?
Web sites have historically been a function of the IT department. This is because few marketers knew how to program HTML. Unfortunately, once the site is posted, other corporate and network pressures take precedence over maintaining the site which has created an abundance of static or badly out-of-date web sites that don’t drive any real value for the business. If you’re not sure whether or not your site adds value – you already have your answer.
A web site must be fully integrated with the sales, marketing and customer service operations of your business. It is your ‘face’ to the world and must deliver the same punch with the same verve as your best marketing or sales professional.
If your site doesn't, it’s time you talked to us.
To power our interactive communication and marketing solutions, we utilize proprietary marketing technologies, which allow us to bend the Internet to deliver results.